MASTER THE ATTENTION AUCTION
The definitive deep-dive into outbid.lol — how the leaderboard works, what winning bids look like, and how to dominate every category.
How outbid.lol Works
The platform is an attention auction. Companies pay to rank on a public leaderboard. Higher bid = higher placement. It's that simple — and that powerful.
| Total categories | 28 |
| Leaderboard views | All-time + Today |
| Bid visibility | 100% public |
| Category competition | Varies widely |
Built by @jonathan_wilke as a "simple side project." Now doing thousands in daily volume.
The 28 Categories
Each category is its own battlefield. Some are saturated, some are wide open. Knowing where to bid is half the strategy.
| AI Agents & Infrastructure | Hot |
| SEO & AI Visibility | Hot |
| Marketing & Advertising | Hot |
| Crypto, Web3 & Investing | Medium |
| Developer Tools | Medium |
| Business, Finance & Legal | Medium |
| Security, Privacy & Compliance | Medium |
| Social Media & Creator Tools | Medium |
| Leaderboards & Attention Markets | Medium |
| Directories, Launch & Discovery | Medium |
| AI Media Generation | Medium |
| Hiring, Jobs & Careers | Low |
| Agencies, Studios & Services | Low |
| Ecommerce & Retail | Low |
| Domains & Web Assets | Low |
| Games & Entertainment | Low |
| Productivity & Personal Tools | Low |
| Design & Creative | Low |
| Writing & Content | Low |
| Health, Fitness & Wellness | Low |
| Sales & Lead Generation | Low |
| Education & Learning | Open |
| People & Profiles | Open |
| Audio, Voice & Podcasting | Open |
| Travel, Local & Lifestyle | Open |
| Real Estate & Property | Open |
| Media & News | Open |
| Other | Open |
The Economics
What does a leaderboard spot actually cost? What's the ROI? Here's the napkin math.
| Minimum visible bid | ~$100 |
| Top 10 (hot category) | $1,000–$5,000 |
| #1 spot (hot category) | $5,000–$17,000 |
| Top 10 (cold category) | $50–$500 |
| Daily traffic (est.) | 10K+ visitors |
Estimates based on public bid data and traffic analytics. Actual results vary.
Test what you've learned across all 3 modules.
Every Category Is a Wave
Some are rising. Some are wide open. Claim one, bring in bidders, and ride it together. Your referral link tracks everyone you bring — when money flows, you'll have the receipts.
CLAIM A WAVE
Pick a category you know. You get a unique referral link.
SHARE IT
Tell founders their product should be on this leaderboard. Every click is tracked to you.
THEY BID
They place a bid on outbid.lol. You brought the bidder. You earn a cut of the platform fee — forever.
YOU BROUGHT THE BIDDER. YOU EAT WHEN THEY EAT.
Every bid through your link, forever. Not a bonus. A permanent cut.
READY TO BID?
Now that you understand the mechanics, go claim your spot.
VISIT OUTBID.LOL